Two men wearing black sweatshirts and black beanies with "SG&GRT" logo, standing outdoors with trees in the background, making hand signs and looking at the camera.

our story

Founded on faith and focused on achievement, SG8RT emerged from a simple but profound understanding: the biblical significance of the number 8.

a biblical foundation

In Scripture, the number 8 symbolizes new beginnings and fresh starts.

This powerful truth inspired our founder, Aaron Richardson, to create a brand that would encourage others to embrace their own new beginnings through goal-setting.

As Aaron puts it:

“Encourage Someone Today."

“This Brand was inspired by the number 8, which in the Bible symbolizes 'New Beginnings'. When you set a new goal you create a new beginning."

This connection between faith, goals, and fresh starts forms the heart of everything we do at SG8RT.

Two cheerful men wearing black T-shirts with a blue logo and text, standing outdoors in front of a brick building and parked cars.

A Movement of Encouragement

What began as a t-shirt brand has grown into something much bigger: a community of people who understand that:

  • Every goal set is a new beginning declared

  • Visual reminders strengthen daily commitment

  • Encouragement changes lives

  • Faith and determination work hand-in-hand

Our mission extends beyond apparel to the hearts and minds of everyone seeking positive change in their lives.

real lives transformed.

The impact of SG8RT reaches far beyond clothing. These stories reflect the transformative power of combining faith, goals, and visual reminders.

“SG8RT is so much more than a brand it's a way of life. Every day I wake up I set a goal like today my goal was to be a better me and I know by the end of the day if I have reached that goal or not."

— Joel R.

“When I see SG&RT, I think positivity, grit and strength. It makes me believe in myself and want to better myself for not just me but my teams as well."

— Shelbie S.

“Coming from being homeless to owning two homes and being a recovering drug addict to working with veteran today who suffer with drug addiction and mental health issues, I had to Set Goals in life & Reach Them."

— Jimmy R.

Our core values

At SG8RT, we believe:

In the power of new beginnings 

It's never too late to start fresh.

That visible goals get achieved

What you see shapes what you do

Encouragement changes lives

A word at the right time makes all the difference

Faith strengthens purpose

Spiritual foundations support achievement

Community amplifies success

We go further together than alone

join our mission

SG8RT isn't just about wearing t-shirts. It's about joining a movement of people committed to encouraging themselves and others through visible reminders of their goals and potential.

Every shirt purchased extends our mission to spread encouragement and the message that new beginnings are always possible.

Are you ready to be part of something bigger than apparel? Your journey with SG8RT starts here.